Heyer
Furniture maker, Carpentry workshop
Mönchengladbach
Collaboration: since 2019
Scope: concept, design, development
www.heyer-schreinerei.de
Heyer convinces the eye with its design and the mind with its craft.
The website is built around exactly that combination.
Heyer builds high-quality kitchens and bespoke furniture that go well beyond the ordinary in both material and workmanship. The presence needed to reflect that. A body of images grown over years made it harder, not easier, to show what mattered most.
Selected images are given space and calm, so the work can speak for itself. Material specifications are where you'd look for them, without disrupting the overall effect. Design, colours and language are derived from the existing visual identity, so the same business appears online and off. The extensive image archive is organised through sliders, each project numbered. Those numbers have since taken on a life of their own - they've become a shared language between the company and its clients when discussing projects.
Colours and typography are derived from the existing visual identity. The website was built with the Contao content management system, extended with bespoke content elements.
The launch was accompanied by a Pinterest campaign.